oweli
cbdpure

Building Scalable E-Commerce Stores for Oweli & CBDPure

Launch two scalable, efficient, and revenue-generating e-commerce stores in the supplement niche.

Challenges

Luis Monge, CEO of Whole Leaf Health, LLC, sought to enter the competitive supplement online market with two distinct brands: Oweli.com, offering a range of health supplements, and CBDPure.com, specializing in CBD-related products. 

The primary challenges were:

Scalability:

Ensuring the e-commerce setup could grow without performance issues.

Efficiency:

Creating a streamlined process for managing products, orders, and customer interactions.

Revenue Generation:

Maximizing average order value (AOV) through upsells and reducing lost sales through effective order recovery mechanisms.

case study

Solutions

case study

UltraCart E-Commerce Platform

ScaleLean proposed UltraCart for its flexibility, scalability, and comprehensive feature set tailored for e-commerce success.

Custom Design & Development

Design Phase:

Led by in-house designer Bianca Pedroza, we crafted custom designs for Oweli.com and CBDPure.com, refining them based on Luis's feedback until he was happy.

Store Setup & SKU Management:

Following approval, we implemented the design into the UltraCart platform, set up product SKUs, and uploaded all necessary product data, including images and pricing.

Account Receivable System:

We activated a unique back-end feature of UltraCart that targets failed orders automatically with discounts, aiming to recover these sales and boost conversion rates.

case study
case study

Conversion Optimization

ScaleLean proposed UltraCart for its flexibility, scalability, and comprehensive feature set tailored for e-commerce success.

Landing Page Development:

Created and optimized landing pages to drive maximum conversions, ensuring a seamless user experience from first click to checkout.

CTA Design Enhancement:

Innovated the call-to-action design on product pages, significantly increasing subscription orders by 14%.

Results

Luis Monge's venture into the supplement niche with Oweli and CBDPure saw remarkable success, which can be attributed to ScaleLean's comprehensive e-commerce strategy and execution.

While specific numbers were not disclosed, the feedback from Luis highlighted exceptional satisfaction with both the process and the outcomes, including a significant boost in bottom-line results.

Luis's Perspective

oweli
cbdpure

“Scale Lean has a deep understanding of UltraCart that is unrivaled. Their team is knowledgeable and eager to share insights that have significantly enhanced my site.

Their strategic recommendations, particularly for my upsell funnel, have boosted my annual profit by 22%. With countless instances of such value addition, Scale Lean is far more than a service provider; they are a key driver of my business's profitability and success.”

Luis Monge

Oweli.com and CBDPure.com

Conclusion

The collaboration between ScaleLean and Luis Monge demonstrates the power of tailored e-commerce solutions in achieving scalable growth and efficiency. Oweli and CBDPure have established themselves as formidable players in their respective markets by leveraging the right technology with strategic design and marketing efforts.

More Case Studies

Clinical Effects Store Re-launch

Recognized the need to revamp its online presence after three years in business. The owner, Matt Carr’s primary goal was to enhance user experience.

Read More →

Streamlining E-commerce Sites

Rootganic and PelvicPainRelief.com, spearheaded by David, their CTO, faced challenges managing their e-commerce operations across multiple platforms.

Read More →

Seamless E-Commerce Migration

Nathan Buchman's brands, PotomacBeads, Claspgarten, and Floratrel, faced multiple issues with their existing e-commerce platform, leading to the decision to migrate.

Read More →