Clinical Effects Store Re-launch

Our approach began with a homepage redesign, adopting a content-first methodology to foster immediate connections with visitors through expert content and video reviews.

Recognizing that over 85% of traffic was mobile, a mobile-first design was prioritized to enhance navigation and the user journey. Insights from Ultracart’s user journey recordings informed our strategy, allowing us to tailor the shopping experience to their behavior.

On the product page, we streamlined the shopping experience. Our redesigned CTA presented one-time purchases and subscription options side by side, empowering customers to make informed choices. Express checkout options were introduced directly below the CTA to streamline the process further.

The checkout page was simplified to facilitate a seamless purchase process and upsells were minimized and strategically focused on products related to the customer’s primary purchase.

In our collaboration with Clinical Effects, the team at ScaleLean carried out an exhaustive on-page SEO audit that proved vital for the site's overall health and search engine rankings.

We remedied many SEO issues, including repairing broken links that hinder user experience and search engine credibility. Our content team revitalized the site's meta information with well-crafted, keyword-rich titles and descriptions tailored to enhance search visibility and align with SEO best practices.

Beyond these technical fixes, we enriched the website with new articles. These pieces were optimized for search engines and carefully curated to be on-topic, engaging, and relevant to Clinical Effects' audience.

The content strategy aimed to establish authority and relevance in the health and wellness domain, contributing to a thematic consistency across the site.

This strategic content infusion, coupled with our technical SEO enhancements, markedly improved the site's discoverability, fostering increased traffic and customer engagement.

Power BI is a suite of business analytics tools from Microsoft that helps create comprehensive dashboards and reports. Unlike Google Analytics, which is primarily web-focused, Power BI enables the integration and analysis of data from various sources, providing a holistic view of business metrics.

It's powerful for creating custom reports to share across an organization, offering interactive visualization tools that make data more accessible.

The custom Power BI solution implemented for Clinical Effects was designed to provide actionable insights on "what" was happening on their site and "why" it was happening.

By analyzing customer behavior, purchase patterns, and subscription data in one unified platform, Clinical Effects was able to make data-driven decisions that directly impacted their bottom line.

This advanced analytics setup, recommended and implemented by ScaleLean, was instrumental in understanding the present landscape of their business and forecasting and planning for future growth.